OUR Story
It started with seafood… but it was always about more than seafood.
In the heart of Midtown Manhattan, inside the iconic Citicorp building at 157 E. 53rd Street and Lexington Avenue, Pesce Lulu brings a fresh perspective to the everyday dining experience. Part of The Hugh Marketplace, alongside 14 other food and hospitality concepts, Pesce Lulu was created as something different: a fine kitchen experience with the speed, accessibility, and energy of a casual counter. Founded by globally inspired creator Jeffrey Tam, Pesce Lulu is a reflection of the places, flavors, and family traditions that have shaped his life. Jeffrey draws inspiration from food cultures around the world and brings those influences together through a menu that is pescatarian and vegetarian forward.
Fresh seafood takes center stage, joined by vibrant vegetables, grains, salads, tacos, sides, and seasonal specialties. Our menu is designed so that everyone has something to get excited about—whether you’re here for the fish, the vegetables, or simply a great meal.
AND THEN THERE’S LU.
At the heart of Pesce Lulu are two signature creations: the “Lu” Crispy Fish Burger and “Lu” Fish Nuggets.The Lu Crispy Fish Burger is our take on the classic fish sandwich—crispy, craveable, and built with the kind of flavor that makes you forget you’re eating seafood. And the Lu Fish Nuggets? Think crispy comfort food, reimagined with fish. Golden, flavorful, and made for dipping, sharing, and coming back for. We think they’re the world’s best fish burger and fish nuggets. And yes… we’re willing to put that out there.
Because we believe great food doesn’t need to be complicated.
Simple ingredients. Thoughtful preparation. Big flavor. Our goal is to create food that feels both familiar and unexpected—made with quality ingredients and refined execution, served with consistency and at a price that makes it easy to come back again and again.
Because fast casual can be quick without feeling ordinary. And casual can still feel special.
That’s Pesce Lulu. FINE. FAST. CASUAL. Pescatarian forward. Vegetarian friendly. Seafood inspired. Simple and delicious.
Founder
Jeffrey Tam is the founder and creative inspiration behind Pesce lulu, a culinary project which he is deeply passionate about.
Jeffrey’s professional background spans over two decades in cosmetology and working alongside beauty industry legends. For 14 years, Jeffrey’s talent and artistry made him one of the most sought after hair colorists at the prestigious and globally recognized Frederic Fekkai at their flagship Manhattan salon. Passion hobbies such as lifestyle photography has allowed him the opportunity to travel the world and experience many different cultures and cuisines. Pesce lulu is the natural culmination of lifetime experiences and inspiration from his family and friends. When not behind the chair, Jeffrey can be found in the kitchen preparing the food he loves—fresh seafood, salads and sides for his guests at The Hugh and for his wife Michiru and their daughters Lulu and Luanne at their Brooklyn and upstate New York homes. Pesce lulu is named after both daughters. Jeffrey is also a Infantry veteran of the US Army.
